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  • Writer's pictureChris Fevens

Why Simple is Often Better

One of the biggest problems businesses, especially new ones, have with their websites is that they often over-complicate their sites and try to pack too much into each web page. I see it all the time; too many web pages containing countless images, videos, animations, and way too much text. This can be overwhelming for customers and make it harder for them to find the information they need, leading to poor user experience and potential loss of business. Additionally, overly complex websites often load slower than those with simple designs, and since site loading time is a critical factor in SEO, this may prevent your site from being found in the first place.

In this blog entry, we'll look at the benefits of using a simple website design, followed by some tips you can follow to either edit or create a new website for your business. Lastly, we'll give you a few examples of companies that have thrived online because of their uncomplicated website design.

The Benefits

While there are many benefits to using a simple web design, these are 4 of the most important advantages to consider:

Easier to navigate

A simple website design makes it easy for users to navigate and find what they are looking for. A clear and concise navigation menu helps users quickly find the information they need, which can lead to a better user experience.

Faster loading times

A simple website design loads faster than a complex one. This is because there are fewer elements on the page that need to be loaded. Faster loading times can improve user experience and can also help with search engine optimization (SEO).

Better user experience

A simple website design can provide a better user experience. Users can quickly find what they are looking for and are not overwhelmed by a cluttered design. A simple design can also make it easier for users to focus on the content of the website.


A simple website design is often more mobile-friendly than a complex one. With more people accessing the internet on mobile devices, having a website that is easy to use on a small screen is essential.

Our Tips

While simple usually means easy, that is not always the case when designing a website for your business. Business owners often struggle when asked to limit their website's content, choose appropriate colors and fonts, and write headlines that are engaging and assist with website navigation. To make your life easier, here are some tried and tested tips that we like to follow when creating a website for one of our clients.

  1. Keep it clean and uncluttered: Use plenty of white space, and avoid adding too many elements that can distract users from the main content. A clean and uncluttered design can help users focus on what matters most.

  2. Use a simple color scheme: Stick to a simple color scheme with no more than three to four colors. Use colors that complement each other and are easy on the eyes.

  3. Use easy-to-read fonts: Use fonts that are easy to read and don't strain the eyes. Sans-serif fonts like Arial, Helvetica, and Open Sans are good options.

  4. Make it easy to navigate: Use a clear and concise navigation menu that is easy to understand. Use short and descriptive titles for each page, and avoid using too many submenus.

  5. Optimize for mobile: Make sure your website is mobile-friendly and can be easily viewed on different devices. Use responsive design and test your website on different devices to ensure it looks and works well.

  6. Focus on the content: Make sure your content is easy to read and well-organized. Use headings, subheadings, and bullet points to break up long blocks of text

  7. Use high-quality images: Use high-quality images that are relevant to your content. Avoid using too many images that can slow down your website.

Some Great Examples

Still not sure how to design an uncomplicated but awesome website for your business? Well, there's nothing wrong with stealing some ideas from other successful companies. Here are some of our favorite simple but effective sites:



Nua Bikes

Arch Motorcycle


For more assistance on designing a simple, yet effective website, a staff member at Fevens Content Design is always available to help.

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