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What To Do When You're Getting Lots of Website Traffic, But Not Generating Leads

If you've got a great-looking website up and running that's getting significant traffic, but you're failing to convert these "window shoppers" into paying customers, your problem could be you're just not capturing enough quality leads.

You see, for a lot of consumers to purchase something from a website or book a service they need more than just a well-designed website, full of interesting content. Instead, they need that extra bit of information, and possibly encouragement, to fully understand who your business is, what you have to offer, why you're a better option than the competition, and ultimately why they should trust you.


This is where the importance of capturing leads from your website comes into play.


Capturing a lead occurs when your interested website visitors are enticed to leave their personal information (name, email address, etc.) in exchange for something like additional information, a discount, a membership, or a free giveaway. The problem is not everyone wants to leave this information in the hands of a company they don't really know, which is why you need to have a more strategic approach to capture leads. In this blog entry, you'll be introduced to some simple tactics that can be taken to help capture more leads that will enable you to follow up with visitors to help give them that little push they may need to buy something from you.


Freebies

Who doesn't like getting something for free? This is why giving away something for the simple exchange of a visitor's email address is a great way to capture new leads. Freebies could include e-books, templates, webinars, consultations, or access to premium content. The key here though, is that whatever you're giving away for free, must be something that people actually want.


Live Chat


When you visit practically any website these days, you'll likely see a live chat feature that is there to help visitors with any questions or concerns they may have. However, the live chat feature isn't just there to help visitors, live chats have proven to be a very effective tool for generating leads. Nowadays many live chat tools are automated to provide answers to simple visitor questions, however, if visitors want answers to something that goes beyond what the AI tool can respond to, visitors are prompted to enter their contact information so that a company representative can contact them and BINGO a new lead has been captured


Pop-ups

Pop-ups are annoying, we get it. But they're also effective lead-capturing tools when used correctly. According to Sumo, the average pop-up conversion rate is between 3.09% to 9.28%. The result is that you can get 184 - 548 signups a month even if you only get 200 visitors a day. To achieve this kind of result though, you must know how to use pop-ups effectively. Pop-ups should not appear immediately when visitors arrive on your landing page but, instead, after they might have spent some time on your site. Furthermore, you should ensure that the pop-ups you use are relevant to each web page in order to increase lead conversion.


Calls-To-Action

A call to action (CTA) is a prompt on a website that tells the user to take some specified action and strong CTAs need to be present throughout your entire site. After all, you want to give a compelling reason for action and make it really easy for visitors to take the next step in their journey as a customer — whether that’s giving you a call, filling out a contact form, or signing up for your newsletter. Writing “Contact Us" at the bottom of the page is not enough either, as this is often overlooked by customers. Instead, write a call-to-action that complements the purpose of the page and engages someone to act. Here are a few good examples to inspire you:





FAQ pages

Customers who visit your FAQ pages are obviously interested in what your business offers, which means they are a bona fide lead that you absolutely want to capture. Having a lead capture form on your FAQ page that allows them to ask their unique questions that includes a section for a phone number or email to is a great way to connect the visitor to your sales or support team members.

 

Once you’ve implemented one or more of the tactics listed above, know that it doesn’t have to be set in stone. Successful marketing requires a bit of trial and error, as well as continuous monitoring of the strategies you have in place.


For more assistance on how to capture valuable website leads, a staff member at Fevens Content Design is always available to help.

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